Screens are part of everyday life now. From TVs to tablets and phones, most families use them in some way—and that’s completely understandable. Parenting is busy, and sometimes screens help you get through the day.
New UK guidance has been released to help parents of children under five find a healthy balance. It’s not about removing screens completely or doing everything perfectly. It’s about small, realistic changes that support your child’s development.
For further information and practical tips, visit: https://beststartinlife.gov.uk/screen-time-under-5s
So, what does the guidance suggest?
For babies and toddlers under 2, it’s best to avoid screen time where possible, apart from shared moments like video calls with family or looking at photos together.
For children aged 2 to 5, the aim is to keep screen time to around an hour a day or less.
It also helps to choose slower, simpler programmes. Fast-paced, highly stimulating videos – like short social media clips – can make it harder for young children to develop concentration.
Simple things like keeping screens away at mealtimes and before bed, and watching together rather than leaving children on their own with a device, can make a big difference.
Why does it matter?
The early years are incredibly important for your child’s development. In fact, around 90% of brain development happens before the age of five.
During this time, children learn best through interaction – talking, playing, exploring and spending time with you.
Too much screen time can sometimes get in the way of sleep, physical activity, language development, and social skills. It may also affect attention span and sleep quality.
The key message isn’t to remove screens entirely, but to make sure they don’t replace these important everyday experiences.
If it feels hard, you’re not alone
Reducing screen time isn’t always easy. Many parents rely on screens during busy or stressful moments, and that’s okay.
This guidance recognises real life. It’s not about guilt or judgement. It’s about feeling supported to make small changes over time.
Even one or two simple swaps each day can help.
Easy ways to reduce screen time
You don’t need a complete routine overhaul. Small changes can fit into your day naturally.
You might try:
- Swapping a tablet for a bedtime story
- Playing simple games like puzzles or building blocks
- Going outside, even for a short walk
- Singing songs or listening to music together
- Getting your child involved in everyday tasks like cooking
Children also copy what they see, so putting your own phone down more often, even for short periods, can have a positive impact.
Making screen time more meaningful
When screens are used, sharing the experience can really help.
Watching together, talking about what’s happening, and asking simple questions can turn screen time into something more interactive and positive.
Choosing calm, age-appropriate content with clear stories also supports learning and understanding.
Supporting your child’s wellbeing
Screen time is just one part of your child’s overall wellbeing. Sleep, play, nutrition and interaction all work together to support healthy development.
If you have questions about your child’s sleep, behaviour, or general health, your local pharmacy can be a helpful first point of contact.
At Hot Chemist, we’re here to support families with trusted advice and everyday health essentials. Whether you’re looking for guidance or simple ways to support your child’s routine, you can explore more on our website.
A final thought
There’s no such thing as a perfect parent, and no one gets the balance right all the time.
If you’re thinking about your child’s screen time and making small changes where you can, you’re already doing something positive.
That’s what matters most.
